Are you a professional looking for ways to maintain and grow your company’s audience? In the digital age, there are endless ways to expand upon your organization’s network. In today’s #TipTuesday, we’ll dive into several interenet strategies to help your business maintain relevency and reach a wider online audience.

  1. Maintain a Strong Social Media Presence 

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If you’re in a public place, look up from this blog entry and glance around you. Chances are, you see at least one person with their nose in their cell phone. That person might even be you. In this day and age, most people have some form of online presence on a social networking site, whether it’s Instagram, Twitter, Facebook, LinkedIn or countless other online platforms. If your company doesn’t have an online presence, you are missing crucial opportunities to grow your business.

Social media has become an essential tool for launching and sustaining businesses in every market. Managing accounts for sites such as Twitter, Facebook and Instagram help your company stay relevant. Even if your business is geared towards an older audience, creating an online footprint is essential. It’s no longer just teenagers using these sites, as older generations are now widely active on the aforementioned social platforms. It’s important to insert your business into the digital sphere by posting interesting content that is relevant to your business. Social media allows you to communicate directly with your audience and invite them to join the conversation. These platforms offer not only a great avenue to help advertise your company, but also to keep customers involved.

  1. Ask for Feedback 

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Nobody knows what consumers want better than the consumers themselves. Wants and needs are constantly changing, and it’s important to adapt to these varying demands. By reaching out to your customers and asking how you can improve, you are collecting pertinent information, while showing that your organization values their feedback. Feedback can be collected several different ways: through social media, online surveys, in person at company events, etc. It’s helpful to keep your questions short and concise, as people typically don’t want to spend more than a minute or two responding to a questionnaire. Emails can be a useful tool in delivering these questions as long as they aren’t excessively long or repetitive. A quick, friendly message accompanied by a few clear and concise questions will encourage helpful feedback.

3. Balance Company Consistency with Evolution

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Cosumers find value in an organization that retains consistency in their company policies and quality of service. They take comfort in the familiarity of services they’ve come to know and appreciate. However, this doesn’t mean that you shouldn’t be looking for ways to grow and expand your business in alignment with the evolution of the times. For example, newspapers used to be a strictly print enterprise. Now, you can’t find a print newspaper that doesn’t have an online counterpart. Nevertheless, most publications still produce a print edition of their newsite, as many consumers still enjoy the comfortable familiarity of cracking open a paper newspaper. This example exemplifies the importance of evolving business practices to stay relevent, while maintaining consitency to avoid alienating members of your audience. This principle can be applied to any industry.

That’s it for this week’s #TipTuesday! We’ll see you back here next week for another round of quick tips.