Fellow Netflix bingers –if you haven’t already seen it, ABC’s TV drama, “Scandal” is without a doubt this summer’s must-watch. With the perfect mix of drama, romance, action and suspense, “Scandal” is unquestionably one of those shows that you accidentally end up watching for five hours straight on a lazy Sunday (don’t deny it – we’ve all been there).
A unique addition to Scandal’s appeal is its truly applicable career inspiration, especially for those of us in the field of PR, publicity or marketing. What makes Scandal most addicting is the actual urgency you feel post-Netflix binge to start killing it in your career – all thanks to the main character, lady boss icon Olivia Pope.
Here are some key tips to take away from fictional character Olivia Pope and her very real set of PR skills:
- Always be up-to-date on the news
Olivia is constantly watching the news, whether she is in the office or at home at the end of the day. Being well informed of significant current events and popular topics is key, especially when they relate in some way to your client.
- Know what your clients want and how to get them results
Olivia Pope always asks her clients what their “end game” is – in other words, what they deem to be the ideal outcome of their partnership with your organziation. She then takes their answer and formulates the most operational and swift way to get them there. Making clients consider their “end game” is an extremely effective way to get them to realize their goals.
- Look and act the part
Two things you immediately notice about Olivia Pope are her look and her demeanor. Always dressed to impress, Olivia conveys an image of being put together and thorough, which helps to inspire confidence among her clients. Olivia also knows how to speak in a way that conveys knowledge, authority and aptitude, which is tremendously important if your job revolves around persuading clients to take a particular course of action.
- Don’t be afraid to utilize your connections
While most of us don’t have the president of the United States and countless White House staffers at our disposal, a lesson can be learned from Olivia Pope and her contacts – use your own! Olivia is one of the most powerful women in Washington D.C., but even she is never afraid to reach out and ask for help or favors when she needs to.
- You’re only as good as your team
The associates that make up Olivia Pope & Associates are some of the brightest minds in the game. Their unfailing loyalty to Olivia, distinctive skill sets and their desire to go above and beyond expectations make their team of “gladiators in suits” pretty much unstoppable. In other words, if you’re the smartest person in your circle it may be time to expand your circle.