Now that the holidays are over, it’s time to hit the ground running in 2017. The SLE team has pulled together some constructive tips to help you improve your public relations strategies in the New Year.
- Understand Your Audience
When developing a public relations campaign, it’s important to know the demographics, attitudes and mindset of your audience. Are you targeting millennials? Parents? People over the age of 55? By gathering a clear understanding of your audience, you are equipping yourself with all the tools necessary to develop an effective campaign that will resonate with your target market. Particular strategies and avenues of communication work better for certain audiences. For example, social media is a great way to reach millennials, but may not be as effective with baby boomers (people between the ages of 53 and 71). The more specific and targeted your audience is, the better off you’ll be!
2. Be concise and clear
Often, PR professionals know their brand so well that they forget that other people might not be as familiar with it. It’s easy to overuse industry jargon in written and verbal communications, and ultimately, confuse your audience. That’s why it’s important to make sure that your communications are clear, concise and to the point. This way, anyone who reads your press release or comes to your press conference will come away with a clear understanding of your points. All summed up: the simpler you’re wording is, the better!
3. Build relationships with reporters
Are you interested in getting more media coverage in the New Year? Most reporters receive dozens of press releases and pitches per day, so it’s critical that you make yours stand out. How can you accomplish this? One effective tactic is to build relationships with reporters. It’s important to do some research to gain insight into the reporter’s schedule. When is his or her deadline? Find out so you can pitch your idea in a timely fashion. Remember, it’s vital to ensure you’re pitching your idea to a reporter who has previously covered similar stories. For example, if you’re pitch involves a local baseball game, make sure your reporter covers sports-related stories. Furthermore, it’s crucial you’re giving the reporter all of the information and/or photos he or she needs to run with the story. If you prove yourself to be a reliable source of information, the reporter is much more likely to open your emails in the future.
That’s it for this week’s #TipTuesday. Check back next week for more tips!